EP83 Think Bigger: Rick Tollakson’s 40-Year Blueprint for Building Hubbell

What does it take to transform a local real estate company into a regional powerhouse and shape the future of an entire city? In this conversation, Rick Tollakson, CEO of Hubbell Realty Company, shares his incredible journey from construction engineering to leading one of Iowa’s largest and most innovative real estate firms. With insights on leadership, economic resilience, and community building, Rick offers a masterclass on thinking bigger and creating lasting impact in both business and life.

5 Fresh Takeaways:

• Why expanding into multifamily housing, senior living, land development, and construction services has been key to Hubbell’s sustained success.

• How strong companies can falter without healthy cash flow, especially in real estate cycles.

• With a formal succession plan in place, Rick shows that visionary leaders prepare organizations to thrive well beyond their tenure.

•By investing in community development, Hubbell isn’t just building properties—they’re helping Des Moines become a magnet for new generations.

•From market crashes to population booms, Rick’s ability to evolve strategy has positioned Hubbell as a leader through every market shift.

About Rick Tollakson:

Rick Tollakson is the CEO of Hubbell Realty Company, where he oversees operations for multiple subsidiaries including residential, commercial, and land development firms. Since joining Hubbell in 1984 and becoming President & CEO in 2004, Rick has led the company’s expansion from 70 to 750 associates. His leadership philosophy—outlined in his book Think Bigger—emphasizes vision, strategic growth, and community impact. With a succession plan already underway, Rick remains focused on guiding Hubbell Realty and shaping the bright future of Des Moines.

Contact Info:

Website | www.HubbellRealty.com